Information
If your business operates in a particular niche or obscure area, then it is harder to obtain directory links. In this case, you can try more niche directories, or look at different ways to build links depending on what’s relevant to your business. For example, you could: Guest post on local blogs Actively post in forums Sponsor local events Get in touch with local influencers and collaborate with them Reply to relevant queries on Quora and leave a link to your website Cleared All-natural skincare brand Burt’s Bees are master storytellers. Their #BringBackTheBees campaign saw them pledge to plant 5,000 bee-friendly wildflowers with the British Beekeepers Association for every limited edition lip balm purchased. Give your customers all the information they need – including clear pricing and even limitations – to help them make an informed decision. The more clued up a customer feels, the more likely they are to give you repeat business